A bold brand launch for Yalla's new Bloomington location, built to grab the IU campus by the pita.
View on Instagram ↗Yalla was bringing fresh, fast Mediterranean food to Bloomington, right in the heart of Indiana University. To break through with a busy, trend-savvy college crowd, the brand needed a look and a launch that felt as bold and craveable as the food itself.
We built the Yalla brand from the ground up, with a punchy visual identity, packaging, merch, and print and web collateral. Then we set the marketing direction and drove the launch: a full social media calendar, content direction, and campaign creative that carried the brand's voice across every touchpoint.
Yalla went viral on the IU campus and sold out every single day, turning a new opening into one of Bloomington's most talked about launches.
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