Branding and event design for a Jewish women's networking group in New York, where girls night out meets marketing.
View on Instagram ↗Female Founded is a Jewish women's networking group in New York, built on one idea: girls night out meets marketing. As one of its founders, the goal was to give it a brand with as much personality as the community itself, then bring that brand to life at its launch event.
We built the Female Founded identity from the ground up: a bold, feminine brand with a voice to match. We designed the full suite of marketing visuals and campaign creative, then carried the branding into every detail of the event, from tote bags and water bottles to coffee cups and signage.
It all came together at a launch that felt like the brand in real life: an intimate, elevated girls night where every touchpoint reminded guests exactly who it was for.
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